31 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer
Available: Copies:
2. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis
Available: Copies:
4. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate
Available: Copies:
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing
Available: Copies:
7. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table 3.2 Why not view profitability by customer? -- Table 4.1 Retention analysis Table 4.2 Calculating
Available: Copies:
8. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy
Available: Copies:
by 
Hoffman, K. Douglas.
Format: 
Books
Publication Date 
2005
Excerpt: 
environment, market analysis, product strategy, distribution strategy, and the integration of marketing
Available: Copies:
10. 
Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld
by 
Twitchell, James B., 1943-
Format: 
Books
Publication Date 
2004
Excerpt: 
A social analysis of the impact of branding discusses how ordinary companies and products have
Available: Copies:
by 
Walker, Orville C.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.
Available: Copies:
Limit Search Results
Access Level
Format
Language
Subject
Item Available