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1. 
Cover image for Great answers to tough marketing questions
Great answers to tough marketing questions
Great answers to tough marketing questions
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
Foreword / Warren Keegan -- 1. Basic Concepts and Definitions of Marketing -- 2. Segmentation
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2. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: 
Books
Publication Date 
1998
Excerpt: 
far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a
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