IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
44 Results Found Subscribe to search results
000000000000IIE
Print
13. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
Available: Copies:
14. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on reinventing your marketing.
Available: Copies:
15. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market
Available: Copies:
16. 
Cover image for Chaotics : the business of managing and marketing in the age of turbulence
Chaotics : the business of managing and marketing in the age of turbulence
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
Chaotics : the business of managing and marketing in the age of turbulence / Kotler, Philip.
Available: Copies:
17. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Business markets and buying behavior -- Market segmentation, targeting and positioning -- Marketing
Available: Copies:
19. 
Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Juicing the orange : how to turn creativity into a powerful business advantage / Fallon, Pat.
Available: Copies:
20. 
Cover image for New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
Available: Copies:
22. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
23. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
24. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(7)
Armstrong, Gary (Gary M.)
(3)
Fill, Chris.
(3)
Van Zyl, J.
(3)
Aaker, David A.
(2)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Marketing -- Management.
(11)
Management.
(4)
Strategisch management.
(4)
Branding (Marketing)
(3)
Business -- Handbooks, manuals, etc.
(3)
Item Available
Advanced Search Location