23 Results Found
00000000000IIE
1.
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the
2.
by
Strydom, Johan.
Format:
Books
Publication Date
2004
Excerpt:
Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the
3.
by
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2002
Excerpt:
marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building
4.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
5.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
-- dynamic business environment: factors influencing demand for tourism -- dynamic business environment
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
7.
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and
8.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
Marketing -- Planning.
9.
by
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format:
Books
Publication Date
1998
Excerpt:
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
10.
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
by
Coffman, C. DeWitt (Charles DeWitt)
Format:
Books
Publication Date
1980
Excerpt:
Hospitality for sale : techniques of promoting business for hospitality establishments / Coffman, C