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13. 
Cover image for Applied marketing cases
Applied marketing cases
by 
Drotsky, Antonie.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Case studies.
Available: Copies:
14. 
Cover image for How to sell to retail : the secrets of getting your product to market
How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user
Available: Copies:
15. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Europe -- Case studies.
Available: Copies:
16. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
principles of marketing. It includes numerous contemporary case studies, chapter summaries and review
Available: Copies:
17. 
Cover image for Marketing : a critical textbook
Marketing : a critical textbook
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing -- Case studies.
Available: Copies:
18. 
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of
Available: Copies:
19. 
Cover image for The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing -- Case studies.
Available: Copies:
20. 
Cover image for Managing content marketing : the real-world guide for creating passionate subscribers to your brand
Managing content marketing : the real-world guide for creating passionate subscribers to your brand
by 
Rose, Robert.
Format: 
Books
Publication Date 
2011
Excerpt: 
Build the Business Case -- Who's on First and Why -- Create the Journey: Developing Your Pillars of
Available: Copies:
21. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
, along with case examples from around the world. The content draws upon the author's experience in the
Available: Copies:
22. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- Europe -- Case studies.
Available: Copies:
23. 
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on
Available: Copies:
24. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
African setting through case studies.
Available: Copies:
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Jobber, David, 1947-
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Marketing -- Case studies.
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