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13. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing
Available: Copies:
14. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
The field of marketing -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
16. 
Cover image for Marketing : a critical introduction
Marketing : a critical introduction
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2009
Excerpt: 
Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance
Available: Copies:
17. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
18. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing
Available: Copies:
19. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
20. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
22. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
Available: Copies:
23. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It
Available: Copies:
24. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
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Kotler, Philip.
(4)
Lamb, Charles W.
(4)
McDaniel, Carl, Jr., 1941- author.
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Schiffman, Leon G.
(4)
Elliott, Roger (Associate professor), author.
(3)
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Marketing -- Management.
(10)
Marketing -- South Africa.
(9)
Consumer behavior.
(7)
Motivation research (Marketing)
(5)
South Africa.
(5)
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