by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
, services and brands : building customer value -- New-product development and product life-cycle strategies
by
Parsons, Elizabeth.
Format:
Books
Publication Date
2009
Excerpt:
; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
by
Godin, Seth.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html
Format:
Books
Publication Date
2005
Excerpt:
, using case stories to illustrate the development and promotion of ideas which will embrace change, take
by
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format:
Books
Publication Date
2004
Excerpt:
attention to the development of global brands.
by
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format:
Books
Publication Date
2004
Excerpt:
with tales of canny approaches to product development and positioning, and of marketing prowess
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
by
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format:
Books
Publication Date
2003
Excerpt:
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
by
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2002
Excerpt:
successful brands -- Innovation and new product development -- Pricing policy: delivering value
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
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