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1. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
2. 
Cover image for Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Format: 
Books
Publication Date 
2009
Excerpt: 
; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development
Available: Copies:
3. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
5. 
Cover image for The big moo : stop trying to be perfect and start being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005
Excerpt: 
, using case stories to illustrate the development and promotion of ideas which will embrace change, take
Available: Copies:
6. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
attention to the development of global brands.
Available: Copies:
7. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
with tales of canny approaches to product development and positioning, and of marketing prowess
Available: Copies:
8. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
Available: Copies:
9. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
Available: Copies:
10. 
Cover image for Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
2002
Excerpt: 
successful brands -- Innovation and new product development -- Pricing policy: delivering value
Available: Copies:
11. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
Available: Copies:
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