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13.

The marketing manifesto

Hood, David J.

Format:

Books

Publication Date

2013

Excerpt:

The marketing manifesto / Hood, David J.

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14.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.

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15.

Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

Essentials of marketing / Brassington, Frances.

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16.

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

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17.

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

Campaign communication and political marketing / Maarek, Philippe J.

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18.

Marketing

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

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19.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

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20.

Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

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21.

The art of digital branding

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

Format:

Books

Publication Date

2007

Excerpt:

The art of digital branding / Cocoran, Ian.

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22.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Principles of marketing / Kotler, Philip.

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23.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

Marketing.

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24.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

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