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13.

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Taking a market segmentation approach, this latest edition of a respected text carefully balances

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14.

Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

"Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how

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15.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

readability, balanced coverage, and high-interest examples. State-of-the-art coverage in this edition includes

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16.

Principles and practice of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2004 2003

Excerpt:

, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier

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17.

Customer behaviour : consumer behaviour and beyond

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

This Pacific Rim edition retains the strengths of the US edition, whilst offering students examples

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18.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

industry. Building on the success of previous editions, the authors have completely revised the text to

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19.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare

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20.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Prentice Hall International editions

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