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13.

Cover image for Foundations of marketing

Foundations of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

McGraw-Hill Education,

Available: Copies:

14.

Cover image for Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2005

Excerpt:

Pearson Education Australia,

Available: Copies:

15.

Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld

Branded nation : the marketing of megachurch, college, inc., and museumworld

by

Twitchell, James B., 1943-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html

Format:

Books

Publication Date

2004

Excerpt:

Education -- Marketing.

Available: Copies:

16.

Cover image for Principles and practice of marketing

Principles and practice of marketing

Principles and practice of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2004 2003

Excerpt:

McGraw-Hill Higher Education,

Available: Copies:

17.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

New Africa Education,

Available: Copies:

18.

Cover image for Services marketing

Services marketing

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Shostack -- Loyalty-Based Management / Frederick F. Reichheld -- Boston Center for Adult Education

Available: Copies:

19.

Cover image for Marketing for tourism : case study assignments

Marketing for tourism : case study assignments

Marketing for tourism : case study assignments

by

Lumsdon, Les.

Format:

Books

Publication Date

1992

Excerpt:

Macmillan Education,

Available: Copies:

20.

Cover image for Mastering marketing

Mastering marketing

Mastering marketing

by

Foster, Douglas, 1928-

Format:

Books

Publication Date

1986 1984

Excerpt:

Macmillan Education,

Available: Copies:

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