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13.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

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Books

Publication Date

2002

Excerpt:

professionals and academics who bring their original research findings and first-hand experience of the tourism

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14.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Books

Publication Date

2002

Excerpt:

, intuition and experience. What do we see through the relationship eye-glasses? General properties of

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15.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

1996

Excerpt:

Services -- Ch. 3. Customer Experience -- Service is Everybody's Business / Ronald Henkoff -- The

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16.

Winning at new products : accelerating the process from idea to launch

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://lcweb.loc.gov/catdir/toc/93-18734.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0831/93018734-d.html

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Books

Publication Date

1993

Excerpt:

-- Implementing the game plan: the industry experience -- The long term: what markets, products, and technologies?

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