communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Firms. -- Public Relations Firms. -- Film and Video Production. -- Music Festivals. -- Churches

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

brochures and collateral materials, promotions and public relations, Internet marketing, and several key

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

public relations -- Connecting with moms through brand experiences -- Moms online and unplugged