-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non

Selling.

Marketing Strategy -- 13.Success by Abandonment of Profitable Products -- 14.Marketing and Selling Are Not

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

-- 11. Personal selling and key account management.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Selling.

distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management

All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.