Search Results for Strategic planning

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13.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

Available: Copies:

14.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

15.

Identity and strategy : how individual visions enable the design of a market strategy that works

Rughase, Olaf G., 1968-

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

Available: Copies:

16.

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Format:

Books

Publication Date

2006

Excerpt:

Snackwell's -- Opportunity Identification and Selection: Strategic Planning for New Products -- Why Have

Available: Copies:

17.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage

Available: Copies:

18.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

2005

Excerpt:

Sports marketing : a strategic perspective / Shank, Matthew D.

Available: Copies:

19.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15

Available: Copies:

20.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

. Strategic planning and the marketing process -- 3. The marketing environment, ethics and social

Available: Copies:

21.

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html

Format:

Books

Publication Date

2003

Excerpt:

-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation

Available: Copies:

22.

Contemporary strategic marketing

Brennan, Ross, 1957-

Format:

Books

Publication Date

2002

Excerpt:

Strategic planning.

Available: Copies:

23.

Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Sports marketing : a strategic perspective / Shank, Matthew D.

Available: Copies:

24.

Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building

Available: Copies:

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