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1.

Cover image for Marketing 4.0 : moving from traditional to digital

Marketing 4.0 : moving from traditional to digital

Marketing 4.0 : moving from traditional to digital

by

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Marketing

by

Grewal, Dhruv, author.

Format:

Books

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Youthnation : building remarkable brands in a youth-driven culture

Youthnation : building remarkable brands in a youth-driven culture

by

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Marketing

by

Kerin, Roger A.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

Available: Copies:

8.

Cover image for Business functions : an introduction

Business functions : an introduction

Business functions : an introduction

by

Van Noordwyk, A.

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Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Social media explained : untangling the world's most misunderstood business trend

Social media explained : untangling the world's most misunderstood business trend

by

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(22)

Armstrong, Gary (Gary M.)

(9)

Lamb, Charles W.

(8)

(6)

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Stanton, William J.

(6)

(6)

Abratt, Russell.

(5)

Dibb, Sally, 1963-

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Aaker, David A.

(4)

Etzel, Michael J.

(4)

Hair, Joseph F.

(4)

Institute of Marketing.

(4)

Jobber, David, 1947-

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Dwyer, F. Robert.

(3)

(3)

(3)

Keller, Kevin Lane, 1956-

(3)

Koekemoer, Ludi.

(3)

Kotler, Philip, author.

(3)

McDaniel, Carl, Jr., 1941-

(3)

Shank, Matthew D.

(3)

Tanner, John F.

(3)

Armstrong, Gary (Gary M.), author.

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

(2)

Brink, Annekie.

(2)

CAM Foundation.

(2)

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

D'Amico, Michael.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Fahy, John, 1962-

(2)

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Kurtz, David L.

(2)

Levinson, Jay Conrad.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Middleton, Victor T. C.

(2)

Pride, William M.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Sheth, Jagdish N.

(2)

Silverman, George, 1942-

(2)

Strydom, Johan.

(2)

Van Heerden, Neels, 1957-

(2)

Van Noordwyk, A.

(2)

Van Rensburg, Mari Jansen.

(2)

(2)

Venter, Peet, 1964-

(2)

Zikmund, William G.

(2)

Alderman, Jerry D.

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkowitz, Eric N.

(1)

Berthon, Pierre.

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boone, Louis E.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

Cannon, Joseph P.

(1)

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

Chartered Institute of Marketing.

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

(1)

Cox, Roger, 1936-

(1)

Cravens, David W.

(1)

(1)

Czinkota, Michael R.

(1)

Cônsoli, Matheus Alberto.

(1)

D.E. Visuals (Firm)

(1)

Da Silva Esclana, Natasha.

(1)

Dahlén, Micael.

(1)

Darroch, Jenny.

(1)

Davidson, J. H. (J. Hugh), 1935-

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Davis, Robert T., 1921-1995.

(1)

Davis, Scott M., 1964-

(1)

(1)

Dijk, Marcus van.

(1)

Dobias, Lisa, author.

(1)

Drotsky, Antonie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Ellis- Chadwick, Fiona.

(1)

(1)

Epstein, Kevin.

(1)

Evans, Wendy, 1940-

(1)

Fairweather, Alan.

(1)

(1)

Farris, Paul W.

(1)

Fernandes, N. (Naquita)

(1)

(1)

Ferrell, Odies Collins, 1943-

(1)

(1)

Ford, David, 1944-

(1)

(1)

Foster, Douglas W.

(1)

Foster, Douglas, 1928-

(1)

(1)

Fullerton, Jami A., 1963- author.

(1)

Futrell, Charles.

(1)

Galper, Morton.

(1)

Galvin, Eamonn.

(1)

(1)

Gelder, Darren.

(1)

Geoghegan, Michael W. (Michael Woodland), 1968-

(1)

George, Richard.

(1)

Gerstman, Richard.

(1)

Gilbreath, Bob.

(1)

Gordman, Robert.

(1)

Gordon, Ian, 1952 June 19-

(1)

Govoni, Norman A. P.

(1)

Grant, John, 1964-

(1)

Gray, Douglas A.

(1)

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(1)

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Material Type

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Recommended Books

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(348)

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RC Bloemfontein

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RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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Subject

Marketing -- Management.

(34)

(28)

(25)

Consumer behavior.

(22)

Marketing -- South Africa.

(22)

Branding (Marketing)

(17)

Communication in marketing.

(14)

Marketing research.

(11)

(10)

Sales management.

(10)

Marketing -- Case studies.

(9)

Brand name products.

(8)

Internet marketing.

(8)

Advertising -- South Africa.

(7)

Customer relations.

(7)

(7)

(7)

Marketing -- Gestion.

(7)

Strategisch management.

(7)

Tourism -- Marketing.

(7)

Brand name products -- Management.

(6)

Branding (Marketing) -- South Africa.

(6)

Marketing -- South Africa -- Management.

(6)

Mass media -- South Africa.

(6)

(6)

(6)

(6)

Sales promotion.

(6)

Strategic planning.

(6)

(6)

(5)

(5)

(5)

(5)

Marktforschung.

(5)

(5)

(5)

Verbraucherverhalten.

(5)

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

Electronic commerce.

(4)

Export marketing.

(4)

Hospitality industry -- Marketing.

(4)

Marketing -- Planning.

(4)

Marketingmanagement.

(4)

Motivation research (Marketing)

(4)

Product management.

(4)

Productontwikkeling.

(4)

Service industries -- Marketing.

(4)

Tourisme -- Marketing.

(4)

(4)

Aufsatzsammlung.

(3)

Business enterprises -- Finance.

(3)

(3)

(3)

Consumers -- Psychology.

(3)

Creative ability in business.

(3)

Customer services.

(3)

Fashion merchandising.

(3)

Industrial management.

(3)

Market segmentation.

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- South Africa -- Case studies.

(3)

Marketingforschung.

(3)

(3)

Marktonderzoek.

(3)

Produits nouveaux -- Gestion.

(3)

Relationship marketing.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Success in business.

(3)

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Advertising media planning.

(2)

Aspects psychologiques.

(2)

Business -- Handbooks, manuals, etc.

(2)

Commerce électronique.

(2)

Comportement du consommateur.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- United States.

(2)

(2)

Creative thinking.

(2)

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

(2)

Marketing -- Abstracts.

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketingstrategie.

(2)

Marknadsföring.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produit de marque.

(2)

Produits commerciaux -- Gestion.

(2)

Professions -- Marketing.

(2)

(2)

Public relations.

(2)

(2)

(2)

Service à la clientèle.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Strategisches Management.

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

Women consumers.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Betriebliche Kennzahl.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Social aspects -- United States.

(1)

Branding (Marketing) -- United States.

(1)

Business and Economics.

(1)

Business communication.

(1)

Business cycles.

(1)

Business logistics.

(1)

Business networks -- Management.

(1)

Business networks.

(1)

Business planning.

(1)

(1)

Campagnes publicitaires -- États-Unis.

(1)

Canales de comercialización.

(1)

Capitalism -- United States.

(1)

(1)

Casestudies (vorm)

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Church marketing -- United States.

(1)

Circuits de distribution.

(1)

Commerce interentreprises.

(1)

Commerce mobile.

(1)

Communication en marketing.

(1)

Communication in politics -- United States.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comunicación en mercadeo.

(1)

(1)

Consommateurs -- Comportement -- Aspect psychologique.

(1)

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