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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

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Books

Publication Date

2006

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<a href="http://www.prenhall.com">http://www.prenhall.com</a>

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Beyond six sigma : profitable growth throuth customer value creation

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

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Books

Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005023556.html">http://www

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The must-have customer : 7 steps to winning the customer you haven't got

Gordman, Robert.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html

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Books

Publication Date

2006

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Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0629

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Does marketing need reform? : fresh perspectives on the future

Sheth, Jagdish N.

Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025003.html

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Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0518/2005025003.html">http://www

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Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html

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Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www

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Marketing made easy

Epstein, Kevin.

Table of contents http://www.loc.gov/catdir/toc/ecip067/2006001861.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip067/2006001861.html">http://www

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Marketing : concepts and strategies

Dibb, Sally.

Digital materiall

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Books

Publication Date

2006

Excerpt:

<a href="http://www.dibbmarketing.com">Digital materiall</a>

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Marketing to women : how to increase your share of the world's largest market

Barletta, Marti.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021741.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005021741.html">http://www

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Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

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Books

Publication Date

2006

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Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www

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10.

Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

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Books

Publication Date

2006

Excerpt:

<a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>

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11.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www

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12.

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www

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