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1. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development / Trott, Paul.
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2. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development / Trott, Paul.
Available: Copies:
3. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand management : Principles and Practices / Dutta, Kirti.
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5. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Innovation management : strategies, implementation and profits / Afuah, Allan.
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by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to operations management : a strategic approach / Grütter, Anton.
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7. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-
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8. 
Cover image for Brand asset management : driving profitable growth through your brands
by 
Davis, Scott M., 1964-
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand asset management : driving profitable growth through your brands / Davis, Scott M., 1964-
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9. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
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10. 
Cover image for Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Excerpt: 
Towards effective place brand management : branding European cities and regions / Ashworth, G. J
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by 
Bauer, Andreas.
Format: 
Books
Publication Date 
2006
Excerpt: 
Moment of truth : redefining the CEO's brand management agenda / Bauer, Andreas.
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12. 
Cover image for New product development : from initial idea to product management
by 
Annacchino, Marc A.
Format: 
Books
Publication Date 
2003
Excerpt: 
New product development : from initial idea to product management / Annacchino, Marc A.
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