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13. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
14. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
by 
Puglisi, Gemma R.
Format: 
Regular print
Publication Date 
2012
Excerpt: 
the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint
Available: Copies:
16. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications
Available: Copies:
17. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Marketing, advertising and public relations : similarities and differences explored and explained
Available: Copies:
18. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and
Available: Copies:
19. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
exposed -- Guerrilla marketing -- Naked ambition -- Healthcare PR 1 -- Open doors policy opens wounds
Available: Copies:
by 
Green, Andy, 1958-
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the
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21. 
Cover image for The marketer's guide to public relations in the 21st century
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing public relations
Available: Copies:
by 
Deuschl, Dennis E.
Format: 
Books
Publication Date 
2006
Excerpt: 
Tourism -- Marketing.
Available: Copies:
23. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal
Available: Copies:
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to
Available: Copies:
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