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25. 
Cover image for Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
Unmarketing : stop marketing. Start engaging. / Stratten, Scott.
Available: Copies:
by 
Cranfield School of Management.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management : a relationship marketing perspective / Cranfield School of Management.
Available: Copies:
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
Relationship marketing : theory and practice / Buttle, Francis.
Available: Copies:
28. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.
Available: Copies:
by 
Egan, John, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
Relationship marketing : exploring relationship strategies in marketing / Egan, John, 1952-
Available: Copies:
by 
Egan, John, 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
Relationship marketing : exploring relational strategies in marketing / Egan, John, 1952-
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /
Available: Copies:
32. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
Available: Copies:
33. 
Cover image for Up close and personal? : customer relationship marketing @ work
by 
Gamble, Paul R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Up close and personal? : customer relationship marketing @ work / Gamble, Paul R.
Available: Copies:
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2005
Excerpt: 
Creating the marketing experience : new strategies for building relationships with your target
Available: Copies:
35. 
Cover image for Relationship marketing : dialogue and networks in the e-commerce era
by 
Varey, Richard J., 1955-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship marketing : dialogue and networks in the e-commerce era / Varey, Richard J., 1955-
Available: Copies:
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