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by 
Belch, George E. (George Edward), 1951-
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Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Belch, George E. (George Edward), 1951-
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Books
Publication Date 
1998
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Belch, George E. (George Edward), 1951-
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Books
Publication Date 
1995
Excerpt: 
Introduction to advertising and promotion : an integrated marketing communications perspective /
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by 
Belch, George E. (George Edward), 1951- author.
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Books
Publication Date 
2018
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Shimp, Terence A.
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Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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23. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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24. 
Cover image for The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
by 
Williams, Alison.
Format: 
Books
Publication Date 
2009
Excerpt: 
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face
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