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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine, 1948-

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available:

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Brand resilience : managing risk and recovery in a high-speed world

Copulsky, Jonathan R.

Format:

Books

Publication Date

2011

Excerpt:

Branding (Marketing)

Available:

Copies:

Cover image for Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships

Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships

Golden, Michelle.

Format:

Books

Publication Date

2010

Excerpt:

Internet marketing.

Available:

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Brand Avatar : translating virtual world branding into real world success

De Mesa, Alycia.

Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing)

Available:

Copies:

Career distinction : stand out by building your brand

Arruda, William, 1961-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039541.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html

Format:

Books

Publication Date

2007

Excerpt:

Professions -- Marketing.

Available:

Copies:

Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

Marketing.

Available:

Copies:

U R a brand : how smart people brand themselves for business success

Kaputa, Catherine, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html

Format:

Books

Publication Date

2005

Excerpt:

Professions -- Marketing.

Available:

Copies:

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing

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Profitable growth is everyone's business : 10 tools you can use Monday morning

Charan, Ram.

Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html

Format:

Books

Publication Date

2004

Excerpt:

profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value

Available:

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10.

Pitch perfect : feel the impact of a winning sales approach

Leach, John, 1965-

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html

Format:

Books

Publication Date

2003

Excerpt:

Relationship marketing.

Available:

Copies:

11.

Doing business internationally : the guide to cross-cultural success

Walker, Danielle Medina.

Publisher description http://www.loc.gov/catdir/description/mh021/2001054412.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/2001054412.html

Format:

Books

Publication Date

2003

Excerpt:

Cultural Patterns -- 5. Cultural Orientations in Communication -- 6. Cultural Competence in Marketing and

Available:

Copies:

12.

Entrepreneurship

Hisrich, Robert D.

Format:

Books

Publication Date

2002

Excerpt:

marketing plan -- 9. The financial plan -- 10. The organizational plan -- Part III. Financing the new

Available:

Copies:

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