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1. 
Cover image for Essentials of corporate communication : implementing practices for effective reputation management
by 
Riel, C. B. M. van.
Format: 
Books
Publication Date 
2007
Excerpt: 
Essentials of corporate communication : implementing practices for effective reputation management /
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2. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford -- Brand recall
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3. 
Cover image for Advertising and promotion : communicating brands
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising and promotion : communicating brands / Hackley, Christopher E.
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4. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
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5. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
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6. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Advertising communications & promotion management / Rossiter, John R.
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