Search Results for Consumer behavior -- Research.

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98 Results Found

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133.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

Available: Copies:

134.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

135.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Available: Copies:

136.

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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137.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

138.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

139.

The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

140.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

Available: Copies:

141.

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Available: Copies:

142.

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul, editor of compilation.

Format:

Books

Publication Date

2014

Excerpt:

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Available: Copies:

143.

Consumer behaviour : global and Southern African perspectives

Schiffman, Leon G.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

Available: Copies:

144.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

success. This first section shows how to research products, understand consumer behavior, analyze

Available: Copies:

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