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13. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
14. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations.
Available: Copies:
15. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
16. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations -- Management.
Available: Copies:
17. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
18. 
Cover image for Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
by 
Crutcher, C. William, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations.
Available: Copies:
19. 
Cover image for Socialnomics : how social media transforms the way we live and do business
Socialnomics : how social media transforms the way we live and do business
by 
Qualman, Erik, 1972-
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations
Available: Copies:
20. 
Cover image for Achieving patient (aka customer) experience excellence : lessons from a successful cultural transformation in a hospital
Achieving patient (aka customer) experience excellence : lessons from a successful cultural transformation in a hospital
by 
Dishongh, Rhonda, 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
Achieving patient (aka customer) experience excellence : lessons from a successful cultural
Available: Copies:
21. 
Cover image for The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
by 
Cooper, Brant.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
ideas immediately, foster stronger customer relations, test different business model risks, and create a
Available: Copies:
22. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
23. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
24. 
Cover image for The marketing manifesto
The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
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Kotler, Philip.
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Bowen, John (John T.), 1948-
(4)
Makens, James C.
(4)
Armstrong, Gary (Gary M.)
(3)
Berndt, A. (Adele), 1966-
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Customer relations.
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