An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour