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13. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
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14. 
Cover image for Consumer culture theory
Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Case studies.
Available: Copies:
15. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
16. 
Cover image for Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Branding (Marketing)
Available: Copies:
17. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing.
Available: Copies:
18. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
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19. 
Cover image for Marketing research.
Marketing research.
Marketing research.
by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
20. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
21. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
with striking full colour visual advertisements and illustrations, new examples and case studies, this
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22. 
Cover image for BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
by 
Makhitha, KM.
Format: 
Books
Publication Date 
2020
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
23. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic marketing : theory and application for competitive advantage / Venter, Peet, 1964-
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24. 
Cover image for Global marketing
Global marketing
by 
Hollensen, Svend Verfasser.
Format: 
Books
Publication Date 
2020
Excerpt: 
Export marketing -- Case studies.
Available: Copies:
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