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1. 
Cover image for Marketing engineering : computer-assisted marketing analysis and planning
Marketing engineering : computer-assisted marketing analysis and planning
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Decision making -- Data processing.
Available: Copies:
2. 
Cover image for Internet marketing intelligence : research tools, techniques, and resources
Internet marketing intelligence : research tools, techniques, and resources
by 
Forrest, Edward.
Table of contents http://www.loc.gov/catdir/toc/mh031/2002026484.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing research -- Data processing.
Available: Copies:
3. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
4. 
Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management
Data mining cookbook : modeling data for marketing, risk and customer relationship management
by 
Rud, Olivia Parr.
Format: 
Books
Publication Date 
2001
Excerpt: 
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud
Available: Copies:
5. 
Cover image for Management information systems
Management information systems
by 
McLeod, Raymond.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009418117&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Management information systems
Format: 
Books
Publication Date 
2001
Excerpt: 
Information Systems -- Marketing Information Systems -- Information Resources Information Systems -- Data
Available: Copies:
6. 
Cover image for Management information systems : the manager's view
Management information systems : the manager's view
by 
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format: 
Books
Publication Date 
1998
Excerpt: 
; Transferring data files between microcomputers ; Connecting your remote PC to your office desktop ; Connecting
Available: Copies:
7. 
Cover image for Data mining techniques : for marketing, sales, and customer support
Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing -- Data processing.
Available: Copies:
8. 
Cover image for Discovering data mining : from concept to implementation
Discovering data mining : from concept to implementation
by 
Cabena, Peter.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing -- Data processing.
Available: Copies:
9. 
Cover image for The marketing decision maker from MKIS to MDSS
The marketing decision maker from MKIS to MDSS
The marketing decision maker from MKIS to MDSS
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing -- Data processing.
Available: Copies:
10. 
Cover image for The marketing decision maker : from MkIS to MDSS
The marketing decision maker : from MkIS to MDSS
The marketing decision maker : from MkIS to MDSS
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing -- Data processing.
Available: Copies:
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