-- 8.Creating the Eventscape / Richard Cooper -- 9.Food and Function / Liz Sharpies -- 10.Marketing

event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Design services -- United States -- Marketing.

Marketing -- Evaluation.

-- Evaluation -- Summary -- Endnotes -- Readings on Integrated Marketing Communications -- Integrated Marketing

Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation / Gordon R

Web sites -- Evaluation.

Branding (Marketing)

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-based television ratings / Bradley S. Greenberg, Lynn Rampoldi-Hnilo; Safeguards for youth in the digital marketing