-- 8.Creating the Eventscape / Richard Cooper -- 9.Food and Function / Liz Sharpies -- 10.Marketing

Marketing -- Evaluation.

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project

event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

-- Evaluation -- Summary -- Endnotes -- Readings on Integrated Marketing Communications -- Integrated Marketing

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation / Gordon R

Design services -- United States -- Marketing.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Web sites -- Evaluation.

Web sites -- Evaluation.