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349.

Cover image for Marketing management

Marketing management

Marketing management

by

Norgan, Susan

Format:

Books

Publication Date

1994

Excerpt:

Marketing management Norgan, Susan

Available: Copies:

350.

Cover image for Marketing management

Marketing management

Marketing management

by

Abratt, Russell

Format:

Books

Publication Date

1991

Excerpt:

Marketing management Abratt, Russell

Available: Copies:

351.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, P

Format:

Books

Publication Date

1991

Excerpt:

Marketing management Kotler, P

Available: Copies:

352.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip

Format:

Books

Publication Date

1988

Excerpt:

Marketing management Kotler, Philip

Available: Copies:

353.

Cover image for Marketing management

Marketing management

Marketing management

by

Abratt, Russell

Format:

Books

Publication Date

1987

Excerpt:

Marketing management Abratt, Russell

Available: Copies:

354.

Cover image for Marketing management

Marketing management

by

Marshall, Greg W., author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing management / Marshall, Greg W., author.

Available: Copies:

355.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

356.

Cover image for Marketing management

Marketing management

by

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

Available: Copies:

357.

Cover image for Marketing management

Marketing management

by

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing management / Winer, Russell S.

Available: Copies:

358.

Cover image for Marketing management

Marketing management

Marketing management

by

Brink, A. et al

Format:

Books

Publication Date

1998

Excerpt:

Marketing management Brink, A. et al

Available: Copies:

359.

Cover image for Marketing management

Marketing management

Marketing management

by

Van der Walt, Annamarie.

Format:

Books

Publication Date

1996

Excerpt:

Marketing management / Van der Walt, Annamarie.

Available: Copies:

360.

Cover image for Marketing management

Marketing management

Marketing management

by

Dalrymple, Douglas J.

Format:

Books

Publication Date

1995

Excerpt:

Marketing management Dalrymple, Douglas J.

Available: Copies:

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Author

Kotler, Philip.

(24)

McDonald, Malcolm.

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(12)

Aaker, David A.

(11)

Cant, M. C. (Michael Colin), 1957-

(11)

Institute of Marketing Management.

(11)

McCarthy, E. Jerome (Edmund Jerome)

(11)

Cravens, David W.

(9)

Lamb, Charles W.

(9)

Machado, Ricardo.

(9)

Perreault, William D.

(9)

Walker, Orville C.

(9)

Abratt, Russell.

(6)

Hennessey, Hubert D.

(6)

Jeannet, Jean-Pierre.

(6)

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

Cohen, William A., 1937-

(5)

(5)

Donnelly, James H.

(5)

Hair, Joseph F.

(5)

Hill, Charles W. L.

(5)

Hutt, Michael D.

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Keller, Kevin Lane, 1956-

(5)

McDaniel, Carl, Jr., 1941-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Moore, Carlos W.

(5)

Perreault, William D., Jr.

(5)

Peter, J. Paul.

(5)

(5)

Pitt, Leyland F.

(5)

(5)

(5)

Scarborough, Norman M.

(5)

Shimp, Terence A.

(5)

Speh, Thomas W.

(5)

Tassiopoulos, Dimitri.

(5)

Van Heerden, Neels, 1957-

(5)

Armstrong, Gary (Gary M.)

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Brink, A. (Annekie)

(4)

Bromfield, Derek.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chartered Institute of Marketing.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Graham, John L.

(4)

Hill, Charles W. L., author.

(4)

Jain, Subhash C., 1942-

(4)

(4)

Koekemoer, Ludi.

(4)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(4)

Lovelock, Christopher H.

(4)

Lowe, Robin, 1945-

(4)

Mullins, John W. (John Walker)

(4)

Petty, J. William, 1942-

(4)

Zimmerer, Thomas.

(4)

Alsemgeest, Liezel.

(3)

(3)

(3)

Berndt, A. (Adele), 1966-

(3)

Beverland, Michael, author.

(3)

(3)

(3)

Botha, Stephné.

(3)

Brevis, Tersia, 1967-

(3)

Chadwick, Simon, 1964-

(3)

Chopra, Sunil, 1960-

(3)

Clow, Kenneth E.

(3)

Czinkota, Michael R.

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Elliott, Roger (Associate professor), author.

(3)

Engel, James F.

(3)

Erasmus, Barney.

(3)

Fielding, M. L. (Michael L.)

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Hair, Joseph F., Jr., 1944- author.

(3)

Institute of Marketing.

(3)

Johansson, Johny K.

(3)

Johnston, Mark W.

(3)

Keegan, Warren J.

(3)

Klopper, H. B., 1974- author.

(3)

Lamb, Charles W., author.

(3)

Lancaster, Geoffrey, 1938-

(3)

Marshall, Greg W.

(3)

Meindl, Peter, 1970-

(3)

Nieuwenhuizen, C. (Cecile)

(3)

(3)

Quelch, John A.

(3)

Reed, Peter W., 1944-

(3)

Rosenbloom, Bert.

(3)

Rudansky-Kloppers, Sharon.

(3)

Seitel, Fraser P.

(3)

Strydom, J. W. (Johan Wilhelm), 1952- author.

(3)

(3)

Abratt, Russell

(2)

Allen, Kathleen R.

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(2)

Baines, Paul, 1973-

(2)

Barker, Rachel, 1958-

(2)

Bartlett, Christopher A., 1943-

(2)

Beech, John G., 1947-

(2)

Behrer, Mattias.

(2)

Bennett, J. A. (J. Alf)

(2)

Berger, Paul D., 1943-

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Berry, Michael J. A.

(2)

Blythe, Jim, author.

(2)

Boone, Louis E.

(2)

Boshoff, Christo, author

(2)

Boshoff, Christo, editor.

(2)

Brennan, Ross, 1957-

(2)

Brink, Annekie.

(2)

(2)

Buzzell, Robert D. (Robert Dow), 1933-

(2)

CAM Foundation.

(2)

Carter, S. (Steve)

(2)

Chartered Institute of Marketing (Great Britain)

(2)

Cheverton, Peter.

(2)

Churchill, Gilbert A.

(2)

Connell, Joanne, author.

(2)

Connett, Brian I.

(2)

Crane, Frederick G.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Cunningham, Nicole author.

(2)

Dahringer, Lee.

(2)

Dalrymple, Douglas J.

(2)

(2)

David, Fred R. Concepts of strategic management.

(2)

Di Benedetto, C. Anthony.

(2)

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Egan, John, 1952-

(2)

(2)

(2)

Ford, David, 1944-

(2)

Frost, Raymond, 1960-

(2)

(2)

Gilligan, Colin.

(2)

(2)

Hair, Joseph F., author

(2)

Hisrich, Robert D.

(2)

Houston, Michael J.

(2)

Hoy, Frank, author.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Institute of Marketing Management (South Africa)

(2)

Jobber, David, 1947-

(2)

Jordaan, Yolanda.

(2)

(2)

Kerin, Roger A.

(2)

Kinnear, Thomas C., 1943-

(2)

Kotler, Philip, 1931-

(2)

Kurtz, David L.

(2)

Lamb, Charles W., author

(2)

Larréché, Jean-Claude.

(2)

(2)

Lees-Marshment, Jennifer.

(2)

Leihs, Helmuth.

(2)

Leong, G. Keong, author.

(2)

Leong, G. Keong.

(2)

Levy, Michael, 1950-

(2)

Linoff, Gordon.

(2)

Marx, S. (Sieg)

(2)

Mason, Charlotte H.

(2)

McCracken, Grant David, 1951-

(2)

(2)

Morris, Peter, 1937-

(2)

Morrison, Alastair M.

(2)

Moutinho, Luiz.

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Musengi, Sandra.

(2)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Nieman, Gideon.

(2)

(2)

Page, Stephen, 1963-

(2)

Page, Stephen, 1963- author.

(2)

Palich, Leslie E., author.

(2)

Parks, Janet B., 1942-

(2)

Parry, Bryn, 1961-

(2)

(2)

Payne-Palacio, June.

(2)

Peterson, Robert A. (Robert Allen), 1944-

(2)

Pettinger, Richard.

(2)

Petty, J. William, 1942- author.

(2)

(2)

Pritchard, Annette.

(2)

Quarterman, Jerome, 1944-

(2)

Quirk eMarketing (Firm)

(2)

Racom Communications.

(2)

Roberts, Mary Lou.

(2)

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(937)

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(20)

(7)

(5)

(2)

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Non-Fiction Books

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Recommended Books

Reference Books

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Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

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(939)

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VC Nelson Mandela Bay

VC Pietermaritzburg

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Subject

Marketing -- Management.

(217)

(133)

Branding (Marketing)

(64)

Strategic planning.

(40)

Brand name products -- Management.

(33)

Brand name products.

(33)

Export marketing -- Management.

(32)

Small business -- Management.

(32)

Marketing -- South Africa -- Management.

(29)

Product management.

(29)

Communication in marketing.

(28)

(27)

(27)

(25)

Industrial management.

(23)

Marketing -- Decision making.

(23)

Relationship marketing.

(22)

Entrepreneurship.

(21)

Export marketing.

(21)

Internet marketing.

(20)

Marketing -- South Africa.

(20)

Sales management.

(20)

Marketing -- Management -- Case studies.

(19)

International business enterprises -- Management.

(18)

Customer relations -- Management.

(16)

Marketing -- Planning.

(16)

Sales promotion.

(16)

Sports administration.

(16)

Export marketing -- Management -- Case studies.

(15)

Marketing channels -- Management.

(15)

Physical distribution of goods -- Management.

(14)

(14)

Public relations.

(13)

Strategisch management.

(13)

(12)

New business enterprises -- Management.

(12)

Tourism -- Management.

(12)

Marketing research.

(11)

Special events -- Management.

(11)

Tourism -- Marketing.

(11)

Consumer behavior.

(10)

Customer relations.

(10)

Internationale marketing.

(10)

Marketing -- Gestion.

(10)

Strategisches Management.

(10)

Advertising -- South Africa.

(9)

Brand name products -- Marketing -- Management.

(9)

Customer services -- Management.

(9)

Industrial marketing -- Management.

(9)

International business enterprises.

(9)

Sports -- Marketing.

(9)

Success in business.

(9)

(9)

Competition, International.

(8)

Management information systems.

(8)

(8)

Service industries -- Marketing.

(8)

Small business -- South Africa -- Management.

(8)

Business logistics.

(7)

Customer services.

(7)

Direct marketing.

(7)

Industrial marketing -- Management -- Case studies.

(7)

Information technology -- Management.

(7)

Marketing -- Management -- Textbooks.

(7)

Marketingmanagement.

(7)

Materials management.

(7)

New products -- Management.

(7)

Strategic planning -- Case studies.

(7)

Advertising media planning.

(6)

Communication in management.

(6)

Communication in organizations.

(6)

Corporate image.

(6)

Entrepreneurship -- South Africa.

(6)

Food service management.

(6)

International trade.

(6)

Internationales Marketing.

(6)

(6)

Organizational effectiveness.

(6)

(6)

Special events -- South Africa -- Management.

(6)

Advertising -- Brand name products.

(5)

Advertising media planning -- South Africa.

(5)

Brand name products -- Marketing.

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business planning.

(5)

Campaign management.

(5)

Corporate culture.

(5)

Electronic commerce -- Management.

(5)

Electronic commerce.

(5)

Hospitality industry -- Management.

(5)

Hospitality industry -- Marketing.

(5)

Industrial procurement.

(5)

(5)

Marketing -- Australia -- Management.

(5)

Marketing -- Data processing.

(5)

Marketing channels.

(5)

Mass media and business -- South Africa.

(5)

Physical education and training -- Administration.

(5)

Professions -- Marketing.

(5)

Small business -- United States -- Management.

(5)

Small business marketing.

(5)

Special events -- Marketing.

(5)

Special events -- South Africa -- Planning.

(5)

Target marketing.

(5)

Advertising -- Tourism.

(4)

Aufsatzsammlung.

(4)

Branding (Marketing) -- Management.

(4)

Business enterprises -- Computer networks.

(4)

Customer services -- Marketing.

(4)

Delivery of goods -- Management.

(4)

Hotel management.

(4)

Industrial management -- South Africa.

(4)

(4)

Leisure industry -- Management.

(4)

Marketing -- Political aspects.

(4)

Marketing -- Psychological aspects.

(4)

Mercadotecnia -- Administración.

(4)

(4)

Personnel management.

(4)

Political campaigns.

(4)

Public relations -- Management.

(4)

Retail trade -- Management.

(4)

(4)

(4)

Service industries -- Management.

(4)

Social responsibility of business.

(4)

Special events -- Planning.

(4)

Special events -- South Africa -- Marketing.

(4)

Strategic alliances (Business)

(4)

Trademarks -- Design.

(4)

(4)

Verkooptechnieken.

(4)

Öffentlichkeitsarbeit.

(4)

Administración de mercadeo.

(3)

(3)

Brand name products -- Valuation -- Management.

(3)

Business -- Data processing.

(3)

Business -- Handbooks, manuals, etc.

(3)

Business ethics.

(3)

Business networks.

(3)

(3)

(3)

Communication in politics.

(3)

Creative ability in business.

(3)

Customer loyalty.

(3)

Customer services -- South Africa -- Marketing.

(3)

(3)

(3)

(3)

Empresas internacionales.

(3)

Fashion merchandising.

(3)

Food service -- Marketing.

(3)

Industrial management -- Africa, Southern -- Textbooks.

(3)

Industrial management -- Textbooks.

(3)

Industrial marketing.

(3)

Internationale economie.

(3)

Internationales Management.

(3)

(3)

Leisure -- Economic aspects.

(3)

Management -- Social aspects.

(3)

Marchés d'exportation -- Gestion.

(3)

Marchés d'exportation.

(3)

Marketing -- Case studies.

(3)

Marketing -- Europe -- Management.

(3)

Marketing -- New Zealand -- Management.

(3)

Marketing -- Planning -- Textbooks.

(3)

Marketing -- South Africa -- Case studies.

(3)

Marketing -- Study and teaching (Higher)

(3)

Marketing direct.

(3)

Mass media and business.

(3)

Multinationales Unternehmen.

(3)

New business enterprises.

(3)

New products -- Marketing.

(3)

Organizational change.

(3)

Pequeñas y medianas empresas -- Administración.

(3)

Planification stratégique.

(3)

Productontwikkeling.

(3)

Produits de marque -- Gestion.

(3)

Produits nouveaux -- Gestion.

(3)

Professions -- South Africa -- Marketing.

(3)

Public relations -- United States.

(3)

Public relations and politics.

(3)

Rate of return.

(3)

(3)

Sales management -- South Africa.

(3)

Sales promotion -- South Africa.

(3)

Service industries -- South Africa -- Marketing.

(3)

Service industries.

(3)

(3)

Sports -- Management.

(3)

Strategische planning.

(3)

(3)

(3)

(3)

Verkooporganisatie.

(3)

Advertising -- Management.

(2)

Bars (Drinking establishments)

(2)

Beziehungsmanagement.

(2)

Business communication -- Handbooks, manuals, etc.

(2)

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