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13. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
Produits de marque -- Commercialisation.
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16. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
Produits de marque -- États-Unis -- Gestion.
Available: Copies:
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