business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan

Handling -- 24.Confrontation Matrix -- 25.Core Competence -- 26.Core Marketing System -- 27.Core Qualities

guides the entrepreneur in managing essential business functions including finance, marketing, operations

management functions such as marketing, finance, operations management and purchasing and supply chain

-- Operations management -- Purchasing and supply management in supply chain management -- Globalisation

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

function -- The marketing function -- Operations management -- The purchasing function -- The human

entrepreneurial process -- Establishing a business -- General management and leadership -- Purchasing and inbound

'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling

-to-day operation of a clothing factory, including management, design, marketing, finance and purchasing, as well as

---- PART III. How To Market Goods and Services. Chapter 7 --- Developing Marketing Strategies --- Chapter 8

and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies