-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Sales promotion.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14

Sales promotion -- South Africa.

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

products : public relations and sales promotion -- Professional sales -- Direct and online marketing