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13.

Cover image for Services marketing : text and cases.

Services marketing : text and cases.

by

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- Marketing -- Case studies.

Available: Copies:

14.

Cover image for Services marketing.

Services marketing.

by

Zeithaml, Valarie A.

Format:

Books

Publication Date

2008

Excerpt:

Service industries -- Marketing.

Available: Copies:

15.

Cover image for Service management and marketing : customer management in service competition

Service management and marketing : customer management in service competition

by

Grèonroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html

Format:

Books

Publication Date

2007

Excerpt:

Service management and marketing : customer management in service competition / Grèonroos

Available: Copies:

16.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Service industries -- Marketing.

Available: Copies:

17.

Cover image for Services marketing : concepts, strategies & cases

Services marketing : concepts, strategies & cases

by

Hoffman, K. Douglas.

Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing.

Available: Copies:

18.

Cover image for Services marketing management

Services marketing management

Services marketing management

by

Mudie, Peter.

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing.

Available: Copies:

19.

Cover image for Services marketing management : a strategic perspective

Services marketing management : a strategic perspective

Services marketing management : a strategic perspective

by

Kasper, Hans.

Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing -- Management.

Available: Copies:

20.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Excerpt:

Service industries -- Marketing.

Available: Copies:

21.

Cover image for The professional services firm bible

The professional services firm bible

by

Baschab, John, 1968-

Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html

Format:

Books

Publication Date

2005

Excerpt:

Service industries -- Management.

Available: Copies:

22.

Cover image for Principles of services marketing

Principles of services marketing

by

Palmer, Adrian, 1955-

Format:

Books

Publication Date

2005

Excerpt:

Service industries -- Marketing.

Available: Copies:

23.

Cover image for Grasping service marketing

Grasping service marketing

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

24.

Cover image for Agency account handling : avoiding blood, sweat and tears

Agency account handling : avoiding blood, sweat and tears

Agency account handling : avoiding blood, sweat and tears

by

Sims, Michael.

Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003025316.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003025316.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003025316.html

Format:

Books

Publication Date

2004

Excerpt:

Service industries -- Marketing.

Available: Copies:

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Lovelock, Christopher H.

(5)

McDonald, Malcolm.

(3)

Palmer, Adrian, 1955-

(3)

(3)

Bateson, John E. G.

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Bitner, Mary Jo.

(2)

Boshoff, Christo, editor.

(2)

Gremler, Dwayne D.

(2)

Hoffman, K. Douglas.

(2)

Jordaan, Yolanda.

(2)

(2)

Zeithaml, Valarie A.

(2)

Baron, Steve (J. Steve)

(1)

Baschab, John, 1968-

(1)

Boshoff, Christo.

(1)

Branston, Gill.

(1)

Bryson, J. R., 1963- editor.

(1)

Callaghan, Bill.

(1)

Clow, Kenneth E.

(1)

Daniels, P. W., editor.

(1)

Dierdonck, R. van (Roland)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Fisk, Raymond P.

(1)

(1)

(1)

(1)

Grove, Stephen J. (Stephen John), 1950-

(1)

Grèonroos, Christian, 1947-

(1)

Harris, Kim, 1957-

(1)

Helsdingen, Piet van.

(1)

(1)

Hoffman, K. Douglas. Essentials of services marketing.

(1)

John, Joby, 1957-

(1)

(1)

Kotler, Philip.

(1)

Kurtz, David L., 1941-

(1)

Looy, Bart van.

(1)

Mancini, Marc, 1946-

(1)

(1)

McColl, Rod, 1957-

(1)

McDonald, Malcolm. Marketing planning for services.

(1)

Milligan, Andy.

(1)

(1)

Mullins, John W. (John Walker)

(1)

Piot, Jon, 1966-

(1)

Pirrie, Angela.

(1)

Prinsloo, Mélani.

(1)

(1)

(1)

Sletten, Eric, 1954-

(1)

(1)

(1)

Walker, Orville C.

(1)

Wilson, Aubrey.

(1)

Wright, Lauren.

(1)

(1)

Format

(37)

Item Category 1

Non-Fiction Books

Material Type

Recommended Books

Language

(37)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

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Subject

Service industries -- Marketing.

(21)

Marketing -- Management.

(7)

Customer services.

(6)

Professions -- Marketing.

(6)

(5)

Service industries -- Management.

(4)

Customer services -- South Africa -- Marketing.

(3)

Marketing -- South Africa -- Management.

(3)

Marketing -- South Africa.

(3)

Professions -- South Africa -- Marketing.

(3)

Service industries -- Planning.

(3)

Service industries -- South Africa -- Marketing.

(3)

Service industries.

(3)

Customer services -- Marketing.

(2)

Advertising -- Brand name products.

(1)

Business Marketing

(1)

Customer services -- Marketing -- Management.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Export marketing -- United States -- Management.

(1)

(1)

International business enterprises -- United States -- Management.

(1)

Internationale ondernemingen.

(1)

Leisure industry -- Great Britain.

(1)

Leisure industry.

(1)

Marketing -- Gestion.

(1)

Marketing -- Key accounts.

(1)

(1)

(1)

Relationship marketing.

(1)

Service industries -- Marketing -- Case studies.

(1)

Service industries -- Marketing -- Management.

(1)

Service industries -- United States -- Management.

(1)

Service industries -- United States -- Marketing.

(1)

Service industries Foreign trade

(1)

Services -- Gestion.

(1)

Services -- Marketing.

(1)

Strategisch management.

(1)

Tourism -- Great Britain.

(1)

Tourism -- Marketing.

(1)

(1)

(1)

Vocational qualifications -- Great Britain.

(1)

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