Marketing communications Koekemoer, Ludi (ed.)

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

Business communications / Means, Thomas L.

Approval; 3 Projecting: A Different Kind of Consistency; 4 Wrapping: A Different Kind of Communication

PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR

communication processes."--Susan Leigh Star, Professor of Communication, University of California.

On communication -- On dialogue -- The nature of collective thought -- The problem and the paradox

individual behavior and motivation ; Improving communication skills ; Managing groups and teams

Cases in communications law : liberties, restraints, and the modern media / Zelezny, John D., 1955-

Medium of Communication -- E-Marketing and Information Distribution -- The Impact of the Internet on the

undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable