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1. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Promotions -- Planning Advertising and Sales Promotion. Setting Goals for Advertising and Sales Promotion.
Available: Copies:
2. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic planning -- United States.
Available: Copies:
4. 
Cover image for Winning with the P & G 99 : 99 principles and practices of Proctor & Gamble's success
by 
Decker, Charles L.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business planning.
Available: Copies:
by 
Metz, Ralf, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Income tax -- South Africa -- Planning.
Available: Copies:
6. 
Cover image for Co-opetition
by 
Brandenburger, Adam.
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic planning.
Available: Copies:
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- Planning.
Available: Copies:
8. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Process -- The Preliminary Stages of the Marketing Research Process -- Planning a New HMO -- The
Available: Copies:
9. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
10. 
Cover image for Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic planning.
Available: Copies:
by 
Strickland, A. J. (Alonzo J.)
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic planning -- United States -- Case studies.
Available: Copies:
12. 
Cover image for Entrepreneurship
by 
Hisrich, Robert D.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business planning.
Available: Copies:
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