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241. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
242. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
by 
Fiandaca, Daniele.
Format: 
Books
Publication Date 
2014
Excerpt: 
Hacker, maker, teacher, thief : advertising's next generation / Fiandaca, Daniele.
Available: Copies:
244. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
by 
Marais, Liezel.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Has online banner advertising lost its message, meaning and purpose in the eyes of South African
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by 
Perold, Anna.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Perceptions of female beauty in advertising and the influence of society / Perold, Anna.
Available: Copies:
247. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
The annual 2011/12 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
The annual 2012/13 : advertising, media, marketing and branding. Maggs, Jeremy.
Available: Copies:
by 
Ioannou, Sophia.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on
Available: Copies:
by 
Peters, Luise.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand building beyond advertising : exploring the engaging effects of various brand communication
Available: Copies:
by 
Kuilman, Kate.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
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