Relationship marketing and customer relationship management

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Social media analytics : effective tools for building, intrepreting, and using metrics

Handbook of developments in consumer behaviour