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241.

Cover image for Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

Available: Copies:

242.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

243.

Cover image for Relationship marketing and customer relationship management

Relationship marketing and customer relationship management

by

Berndt, Adele.

Format:

Books

Publication Date

2012

Excerpt:

Consumer satisfaction.

Available: Copies:

244.

Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

Available: Copies:

245.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

246.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

247.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

248.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

by

Denny, Lincon.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

249.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

250.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

251.

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

by

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Students as consumers -- South Africa.

Available: Copies:

252.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumers -- South Africa -- Attitudes.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(52)

Schiffman, Leon G.

(13)

Hawkins, Del I.

(10)

Kanuk, Leslie Lazar.

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Olson, Jerry C. (Jerry Corrie), 1944-

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Peter, J. Paul.

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Affinity Advertising and Publishing.

(6)

Coney, Kenneth A.

(6)

Independent Institute of Education. Vega School

(6)

Lindström, Martin, 1970-

(6)

(5)

(5)

Solomon, Michael R.

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Solomon, Michael R., author.

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Blackwell, Roger D.

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Underhill, Paco.

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Belk, Russell W.

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Brierley, Sean, 1966-

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Evans, Martin (Martin J.)

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Independent Institute of Education. Vega School.

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Kotler, Philip.

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McQuoid-Mason, David Jan.

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Melville, N. J. (Neville John)

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Pindyck, Robert S.

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Van Eeden, Evert Philippus.

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Armstrong, Gary (Gary M.)

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Botha, Elrie, 1970-

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Du Plessis, P. J.

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Engel, James F.

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Euromonitor International.

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Fennis, Bob Michaël, 1968-

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Goldsmith, Ronald Earl.

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Hall, Steve, 1955-

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Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

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Healey, Justin.

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Hoyer, Wayne D.

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Jamal, Ahmad, 1965-

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Jarvis, Jeff, 1954-

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Kotler, Philip, author.

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Krishna, Aradhna.

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LePine, Jeffery A.

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Libich, Jan, author.

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MacInnis, Deborah J.

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MacInnis, Deborah J., author.

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Mankiw, N. Gregory, author.

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McDonald, Malcolm.

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Millward Brown (Firm)

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Miniard, Paul W.

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Mooij, Marieke K. de, 1943-

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Mothersbaugh, David L.

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Mpinganjira, Mercy.

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Raaij, W. Fred van.

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Rapaille, Clotaire.

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Roberts, Kevin, 1949-

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Roberts-Lombard, Mornay

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Roberts-Lombard, Morney

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Stonecash, Robin Ellen, author.

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Stroebe, Wolfgang.

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Sutherland, Max.

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Swarbrooke, John.

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TV Choice Productions.

(2)

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

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Tisdell, C. A. (Clement Allan)

(2)

(2)

Wesson, Michael J.

(2)

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Zikmund, William G.

(2)

Acuff, Dan S., 1942-

(1)

Adie, Lauren Amy.

(1)

Ahluwalia, Rohini, 1966-

(1)

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Anderson, Alison.

(1)

Anderson, Chris, 1961-

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

(1)

Antonides, Gerrit, 1951-

(1)

Apostolopoulos, Yiorgos.

(1)

Arendt, Hannah, 1906-1975.

(1)

Armengol, Carmen G.

(1)

Armstrong, Gary.

(1)

Armstrong, Steven.

(1)

Arndt, Jasmine Star.

(1)

(1)

Arnould, Eric J.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

(1)

Aufmann, Richard N.

(1)

(1)

Babbie, Earl R., author.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Bailey, Maria T.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Barker, Jason E.

(1)

Barletta, Marti.

(1)

Barnard, J. (Jacolien), author.

(1)

Baron, Roger B.

(1)

Baron, Steve (J. Steve)

(1)

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

(1)

Baskin, Jonathan Salem.

(1)

(1)

(1)

Basson, Hanneke.

(1)

Bateson, John E. G.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beauchamp, Tom L.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

(1)

Belk, Russell W., author.

(1)

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Bergeman, George W.

(1)

Bergeman, George W., author.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Berman, Barry, author.

(1)

Bernard, Rowena.

(1)

(1)

Bester, Karle Marcell.

(1)

Bettman, James R.

(1)

Beverland, Michael, author.

(1)

Beverland, Michael.

(1)

Biagi, Shirley, author.

(1)

Biagi, Shirley.

(1)

Bianca, Marguerite

(1)

Binney, Wayne, author.

(1)

(1)

(1)

Block, Lauren G.

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bosshart, David.

(1)

(1)

Bowie, Norman E., 1942-

(1)

(1)

Brechner, Robert A.

(1)

Brechner, Robert A., author.

(1)

Bremner, Nicola.

(1)

Brennan, Linda L. author.

(1)

Brewer, John, 1947-

(1)

Brewer, S. (Samuel W.)

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

British Broadcasting Corporation.

(1)

(1)

Britton, Matt, 1975-, author

(1)

Britton, Terry.

(1)

(1)

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Item Category 1

Material Type

Language

(722)

(1)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(165)

(61)

Marketing research.

(31)

Branding (Marketing)

(30)

Consumer satisfaction.

(26)

Internet marketing.

(24)

Consumers' preferences.

(23)

Motivation research (Marketing)

(23)

Customer relations.

(21)

Consumers -- Research.

(19)

Brand name products.

(18)

(16)

Consumers' preferences -- South Africa.

(16)

Marketing -- Psychological aspects.

(16)

Consumer behavior -- United States.

(14)

Consumers -- Psychology.

(14)

(14)

(14)

Consumer behavior -- South Africa.

(13)

(13)

Consumer protection -- Law and legislation -- South Africa.

(12)

Consumers -- Attitudes.

(12)

Microeconomics.

(12)

Customer services.

(11)

Advertising -- Psychological aspects.

(10)

Strategic planning.

(10)

Verbraucherverhalten.

(10)

Communication in marketing.

(9)

Consumer behavior -- Psychological aspects.

(9)

Consumption (Economics)

(9)

Marketing -- South Africa.

(9)

Target marketing.

(9)

Women consumers.

(9)

Brand name products -- South Africa.

(8)

Consumers -- Research -- South Africa.

(8)

Consumption (Economics) -- Social aspects.

(8)

Export marketing.

(8)

Marketing -- Management.

(8)

Marketing -- Social aspects.

(8)

Product management.

(8)

Consumer behavior -- Cross-cultural studies.

(7)

(7)

Marketing research -- South Africa.

(7)

(7)

South Africa. Consumer Protection Act, 2008.

(7)

(6)

Child consumers -- United States.

(6)

(6)

International business enterprises.

(6)

Market segmentation.

(6)

Market surveys -- United States.

(6)

Shopping -- Psychological aspects.

(6)

Sports -- Marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

Advertising -- Brand name products.

(5)

Brand name products -- Management.

(5)

Business forecasting.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumers -- South Africa.

(5)

Consumers, Black -- South Africa.

(5)

Customer loyalty.

(5)

Electronic commerce.

(5)

(5)

Neuromarketing.

(5)

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

(5)

(5)

Young consumers.

(5)

(4)

Branding (Marketing) -- South Africa.

(4)

Child consumers.

(4)

Consumentengedrag.

(4)

Consumption (Economics) -- Psychological aspects.

(4)

Consumption (Economics) -- United States.

(4)

Customer relations -- Management.

(4)

Decision making.

(4)

Fashion merchandising.

(4)

Identity (Psychology)

(4)

Intercultural communication.

(4)

Internet advertising.

(4)

(4)

Market surveys.

(4)

Marketing -- United States.

(4)

(4)

(4)

Young adult consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Social aspects.

(3)

Advertising -- United States.

(3)

Aspects psychologiques.

(3)

(3)

(3)

Comportement du consommateur.

(3)

Consommateurs -- Comportement.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- Research.

(3)

Consumer behaviour

(3)

Consumer behaviour.

(3)

Consumer complaints -- South Africa.

(3)

Consumer protection -- Law and legislation.

(3)

Consumer protection -- South Africa.

(3)

Corporations -- South Africa.

(3)

Creative ability in business.

(3)

Customer services -- Management.

(3)

Entrepreneurship.

(3)

Fashion merchandising -- South Africa.

(3)

(3)

Information technology -- Management.

(3)

Internet marketing -- South Africa.

(3)

Job satisfaction.

(3)

Law -- South Africa -- Popular works.

(3)

(3)

Microeconomics -- Textbooks.

(3)

Mobile commerce.

(3)

Online social networks -- Economic aspects.

(3)

Organizational change.

(3)

(3)

Public relations.

(3)

(3)

(3)

Sales management.

(3)

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Success in business.

(3)

United States -- Social conditions -- 1980-

(3)

Women consumers -- United States.

(3)

(2)

Advertising agencies.

(2)

Advertising and children -- United States.

(2)

Advertising and children.

(2)

Advertising as Topic.

(2)

Advertising campaigns.

(2)

Affluent consumers -- United States.

(2)

African Americans -- Economic conditions.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Marketing -- Management.

(2)

Brand perception -- Research -- South Africa

(2)

Business mathematics -- Problems, exercises, etc.

(2)

Capitalism -- United States.

(2)

Cognition and culture.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

(2)

Consumer Protection Act, 2008 (South Africa)

(2)

Consumer behavior

(2)

Consumer behavior -- Europe.

(2)

Consumer behavior -- New Zealand -- Case studies.

(2)

Consumer behavior -- New Zealand.

(2)

Consumer behavior -- Social aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer credit -- Law and legislation -- South Africa.

(2)

Consumer credit.

(2)

Consumer education.

(2)

Consumer satisfaction -- Evaluation.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- History.

(2)

Consumers -- Periodicals.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa -- Attitudes.

(2)

Consumers -- United States -- Attitudes.

(2)

Consumers, Black.

(2)

Consumptiemaatschappij.

(2)

Consumption (Economics) -- Moral and ethical aspects.

(2)

Consumption (Economics) -- United States -- Psychological aspects.

(2)

(2)

Credit -- Law and legislation -- South Africa.

(2)

Criminal justice, Administration of -- South Africa.

(2)

Criminal law -- South Africa.

(2)

Criminal psychology.

(2)

Criminals -- Great Britain -- Attitudes.

(2)

(2)

Digital communications.

(2)

(2)

Documentary films.

(2)

Domestic relations -- South Africa.

(2)

Economic forecasting.

(2)

Economics -- Psychological aspects.

(2)

Economics -- Textbooks.

(2)

Education -- Research.

(2)

Electronic commerce -- Management.

(2)

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

(2)

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