Search Results for Consumers.

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

741 Results Found

Subscribe to search results

1 .. 19 20 21 22 23 .. 62

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

241.

Cover image for Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

Available: Copies:

242.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

243.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

244.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

245.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

246.

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

by

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Students as consumers -- South Africa.

Available: Copies:

247.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

248.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

by

Denny, Lincon.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

249.

Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

by

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

250.

Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

by

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- KwaZulu-Natal.

Available: Copies:

251.

Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

by

Bremner, Nicola.

Format:

Manuscript

Publication Date

2012

Excerpt:

What's the big deal? : an investigation into the origin, current impressions and consumer

Available: Copies:

252.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

by

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 .. 19 20 21 22 23 .. 62

Limit Search Results

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(52)

Schiffman, Leon G.

(13)

Hawkins, Del I.

(10)

Kanuk, Leslie Lazar.

(9)

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

Peter, J. Paul.

(7)

Affinity Advertising and Publishing.

(6)

Coney, Kenneth A.

(6)

Independent Institute of Education. Vega School

(6)

Lindström, Martin, 1970-

(6)

(5)

(5)

Solomon, Michael R.

(5)

Solomon, Michael R., author.

(5)

Blackwell, Roger D.

(4)

Cateora, Philip R.

(4)

Graham, John L.

(4)

Popcorn, Faith.

(4)

Underhill, Paco.

(4)

Bauman, Zygmunt, 1925-2017.

(3)

Belk, Russell W.

(3)

Brierley, Sean, 1966-

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Independent Institute of Education. Vega School.

(3)

Kotler, Philip.

(3)

McQuoid-Mason, David Jan.

(3)

Melville, N. J. (Neville John)

(3)

Pindyck, Robert S.

(3)

Rousseau, Deon.

(3)

Rubinfeld, Daniel L.

(3)

Shank, Matthew D.

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Eeden, Evert Philippus.

(3)

(2)

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Behrer, Mattias.

(2)

Berger, Arthur Asa, 1933-

(2)

Botha, Elrie, 1970-

(2)

Byford, Martin, author.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Colquitt, Jason.

(2)

D'Amico, Michael.

(2)

Danziger, Pamela N.

(2)

(2)

Du Plessis, P. J.

(2)

Engel, James F.

(2)

(2)

Euromonitor International.

(2)

Featherstone, Mike.

(2)

Fennis, Bob Michaël, 1968-

(2)

Frank, Robert H.

(2)

Frank, Robert H., author.

(2)

Gans, Joshua, 1968- author.

(2)

Goldsmith, Ronald Earl.

(2)

Hall, Steve, 1955-

(2)

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

(2)

Healey, Justin.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Jarvis, Jeff, 1954-

(2)

Kotler, Philip, author.

(2)

Krishna, Aradhna.

(2)

LePine, Jeffery A.

(2)

Libich, Jan, author.

(2)

MacInnis, Deborah J.

(2)

MacInnis, Deborah J., author.

(2)

Mankiw, N. Gregory, author.

(2)

McDonald, Malcolm.

(2)

Millward Brown (Firm)

(2)

Miniard, Paul W.

(2)

Mooij, Marieke K. de, 1943-

(2)

Mothersbaugh, David L.

(2)

Mpinganjira, Mercy.

(2)

(2)

Raaij, W. Fred van.

(2)

Rapaille, Clotaire.

(2)

Roberts, Kevin, 1949-

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Stonecash, Robin Ellen, author.

(2)

Stroebe, Wolfgang.

(2)

Sutherland, Max.

(2)

Swarbrooke, John.

(2)

TV Choice Productions.

(2)

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Tisdell, C. A. (Clement Allan)

(2)

(2)

Wesson, Michael J.

(2)

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Zikmund, William G.

(2)

Acuff, Dan S., 1942-

(1)

Adie, Lauren Amy.

(1)

Ahluwalia, Rohini, 1966-

(1)

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Anderson, Alison.

(1)

Anderson, Chris, 1961-

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

(1)

Antonides, Gerrit, 1951-

(1)

Apostolopoulos, Yiorgos.

(1)

Arendt, Hannah, 1906-1975.

(1)

Armengol, Carmen G.

(1)

Armstrong, Gary.

(1)

Armstrong, Steven.

(1)

Arndt, Jasmine Star.

(1)

(1)

Arnould, Eric J.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

(1)

Aufmann, Richard N.

(1)

(1)

Babbie, Earl R., author.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Bailey, Maria T.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Barker, Jason E.

(1)

Barletta, Marti.

(1)

Barnard, J. (Jacolien), author.

(1)

Baron, Roger B.

(1)

Baron, Steve (J. Steve)

(1)

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

(1)

Baskin, Jonathan Salem.

(1)

(1)

(1)

Basson, Hanneke.

(1)

Bateson, John E. G.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beauchamp, Tom L.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

(1)

Belk, Russell W., author.

(1)

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Bergeman, George W.

(1)

Bergeman, George W., author.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Berman, Barry, author.

(1)

Bernard, Rowena.

(1)

(1)

Bester, Karle Marcell.

(1)

Bettman, James R.

(1)

Beverland, Michael, author.

(1)

Beverland, Michael.

(1)

Biagi, Shirley, author.

(1)

Biagi, Shirley.

(1)

Bianca, Marguerite

(1)

Binney, Wayne, author.

(1)

(1)

(1)

Block, Lauren G.

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bosshart, David.

(1)

(1)

Bowie, Norman E., 1942-

(1)

(1)

Brechner, Robert A.

(1)

Brechner, Robert A., author.

(1)

Bremner, Nicola.

(1)

Brennan, Linda L. author.

(1)

Brewer, John, 1947-

(1)

Brewer, S. (Samuel W.)

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

British Broadcasting Corporation.

(1)

(1)

Britton, Matt, 1975-, author

(1)

Britton, Terry.

(1)

(1)

Format

(597)

(117)

Electronic Resources

(13)

(8)

(4)

(2)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(722)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

On-Shelf Faculty Social Sciences (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

Consumer behavior.

(165)

(61)

Marketing research.

(31)

Branding (Marketing)

(30)

Consumer satisfaction.

(26)

Internet marketing.

(24)

Consumers' preferences.

(23)

Motivation research (Marketing)

(23)

Customer relations.

(21)

Consumers -- Research.

(19)

Brand name products.

(18)

(16)

Consumers' preferences -- South Africa.

(16)

Marketing -- Psychological aspects.

(16)

Consumer behavior -- United States.

(14)

Consumers -- Psychology.

(14)

(14)

(14)

Consumer behavior -- South Africa.

(13)

(13)

Consumer protection -- Law and legislation -- South Africa.

(12)

Consumers -- Attitudes.

(12)

Microeconomics.

(12)

Customer services.

(11)

Advertising -- Psychological aspects.

(10)

Strategic planning.

(10)

Verbraucherverhalten.

(10)

Communication in marketing.

(9)

Consumer behavior -- Psychological aspects.

(9)

Consumption (Economics)

(9)

Marketing -- South Africa.

(9)

Target marketing.

(9)

Women consumers.

(9)

Brand name products -- South Africa.

(8)

Consumers -- Research -- South Africa.

(8)

Consumption (Economics) -- Social aspects.

(8)

Export marketing.

(8)

Marketing -- Management.

(8)

Marketing -- Social aspects.

(8)

Product management.

(8)

Consumer behavior -- Cross-cultural studies.

(7)

(7)

Marketing research -- South Africa.

(7)

(7)

South Africa. Consumer Protection Act, 2008.

(7)

(6)

Child consumers -- United States.

(6)

(6)

International business enterprises.

(6)

Market segmentation.

(6)

Market surveys -- United States.

(6)

Shopping -- Psychological aspects.

(6)

Sports -- Marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

Advertising -- Brand name products.

(5)

Brand name products -- Management.

(5)

Business forecasting.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumers -- South Africa.

(5)

Consumers, Black -- South Africa.

(5)

Customer loyalty.

(5)

Electronic commerce.

(5)

(5)

Neuromarketing.

(5)

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

(5)

(5)

Young consumers.

(5)

(4)

Branding (Marketing) -- South Africa.

(4)

Child consumers.

(4)

Consumentengedrag.

(4)

Consumption (Economics) -- Psychological aspects.

(4)

Consumption (Economics) -- United States.

(4)

Customer relations -- Management.

(4)

Decision making.

(4)

Fashion merchandising.

(4)

Identity (Psychology)

(4)

Intercultural communication.

(4)

Internet advertising.

(4)

(4)

Market surveys.

(4)

Marketing -- United States.

(4)

(4)

(4)

Young adult consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Social aspects.

(3)

Advertising -- United States.

(3)

Aspects psychologiques.

(3)

(3)

(3)

Comportement du consommateur.

(3)

Consommateurs -- Comportement.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- Research.

(3)

Consumer behaviour

(3)

Consumer behaviour.

(3)

Consumer complaints -- South Africa.

(3)

Consumer protection -- Law and legislation.

(3)

Consumer protection -- South Africa.

(3)

Corporations -- South Africa.

(3)

Creative ability in business.

(3)

Customer services -- Management.

(3)

Entrepreneurship.

(3)

Fashion merchandising -- South Africa.

(3)

(3)

Information technology -- Management.

(3)

Internet marketing -- South Africa.

(3)

Job satisfaction.

(3)

Law -- South Africa -- Popular works.

(3)

(3)

Microeconomics -- Textbooks.

(3)

Mobile commerce.

(3)

Online social networks -- Economic aspects.

(3)

Organizational change.

(3)

(3)

Public relations.

(3)

(3)

(3)

Sales management.

(3)

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Success in business.

(3)

United States -- Social conditions -- 1980-

(3)

Women consumers -- United States.

(3)

(2)

Advertising agencies.

(2)

Advertising and children -- United States.

(2)

Advertising and children.

(2)

Advertising as Topic.

(2)

Advertising campaigns.

(2)

Affluent consumers -- United States.

(2)

African Americans -- Economic conditions.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Marketing -- Management.

(2)

Brand perception -- Research -- South Africa

(2)

Business mathematics -- Problems, exercises, etc.

(2)

Capitalism -- United States.

(2)

Cognition and culture.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

(2)

Consumer Protection Act, 2008 (South Africa)

(2)

Consumer behavior

(2)

Consumer behavior -- Europe.

(2)

Consumer behavior -- New Zealand -- Case studies.

(2)

Consumer behavior -- New Zealand.

(2)

Consumer behavior -- Social aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer credit -- Law and legislation -- South Africa.

(2)

Consumer credit.

(2)

Consumer education.

(2)

Consumer satisfaction -- Evaluation.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- History.

(2)

Consumers -- Periodicals.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa -- Attitudes.

(2)

Consumers -- United States -- Attitudes.

(2)

Consumers, Black.

(2)

Consumptiemaatschappij.

(2)

Consumption (Economics) -- Moral and ethical aspects.

(2)

Consumption (Economics) -- United States -- Psychological aspects.

(2)

(2)

Credit -- Law and legislation -- South Africa.

(2)

Criminal justice, Administration of -- South Africa.

(2)

Criminal law -- South Africa.

(2)

Criminal psychology.

(2)

Criminals -- Great Britain -- Attitudes.

(2)

(2)

Digital communications.

(2)

(2)

Documentary films.

(2)

Domestic relations -- South Africa.

(2)

Economic forecasting.

(2)

Economics -- Psychological aspects.

(2)

Economics -- Textbooks.

(2)

Education -- Research.

(2)

Electronic commerce -- Management.

(2)

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

(2)

Item Available

Advanced Search Location

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2