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by 
Bremner, Nicola.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
What's the big deal? : an investigation into the origin, current impressions and consumer
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by 
De Kock, Kaitlin.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research -- South Africa -- KwaZulu-Natal.
Available: Copies:
246. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer profiling.
Available: Copies:
247. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
Available: Copies:
248. 
Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers' preferences.
Available: Copies:
249. 
Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace
by 
Nickles, Elizabeth.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.
Available: Copies:
250. 
Cover image for Unconscious branding : how neuroscience can empower (and inspire) marketing
by 
Van Praet, Douglas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
251. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy can have a dramatic impact on how consumers interact with that business. But even more importantly
Available: Copies:
252. 
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities
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