Word-of-mouth in brand building : reading pack.

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Celebrity endorsements : celebrities steal the limelight

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Advertising through the extreme

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services