The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The perceptions of the brand voodoo within the South African youth market

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The effectiveness of co-branding between the Sharks and Mr Price

Brand leadership : the influence of MXit on teenagers

Does the media impact on image consciousness and sexuality amongst tween girls

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

Has the cork become a Kroc?

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand