Political parties in Africa : ethnicity and party formation / Elischer, Sebastian, 1979-, author.

Mobile influence : the new power of the consumer / Martin, Chuck, 1949- author.

Consumer behavior / Hoyer, Wayne D. author.

Business research methods / Zikmund, William G., author.

Marketing models : multivariate statistics and marketing analysis / Iacobucci, Dawn, author.

dissertation versus the papers approach -- pt. Authors' reflections on the contents of this book -- Appendices

The myth of research-based policy & practice / Hammersley, Martyn author.

Preface: how and why this ethics book is different -- About the authors -- Introduction : research

Doing qualitative research / Silverman, David, 1943, author.

cultures / Minkov, Michael., author.

Key research concepts in politics & international relations / Harrison, Lisa, 1968-, author.

and edits contributions from many notable authors. New to this edition: Updates to all chapters to