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253.

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

by

Bouwer, Franscoe Carel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

254.

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

by

Pieterse, Josslyn.

Format:

Manuscript

Publication Date

2016

Available: Copies:

255.

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

by

Briedenhann, Chantel.

Format:

Manuscript

Publication Date

2016

Available: Copies:

256.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

by

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Available: Copies:

257.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

258.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Available: Copies:

259.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Available: Copies:

260.

Cover image for Figure drawing for artists : making every mark count

Figure drawing for artists : making every mark count

Figure drawing for artists : making every mark count

by

Huston, Steve, author.

Format:

Books

Publication Date

2016

Available: Copies:

261.

Cover image for Motion graphics : principles and practices from the ground up

Motion graphics : principles and practices from the ground up

by

Crook, Ian.

University of Alberta Access from Bloomsbury Applied Visual Arts
VLeBooks http://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781472569011
https://doi.org/10.5040/9781474222440?locatt=label:secondary_appliedVisualArts

Format:

Books

Publication Date

2016

Available: Copies:

262.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Available: Copies:

263.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Available: Copies:

264.

Cover image for AutoCAD 2016 and AutoCAD LT 2016 : essentials

AutoCAD 2016 and AutoCAD LT 2016 : essentials

AutoCAD 2016 and AutoCAD LT 2016 : essentials

by

Onstott, Scott, author.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1001717
http://lib.myilibrary.com?id=796821
ebrary http://alltitles.ebrary.com/Doc?id=11064045
OverDrive https://www.overdrive.com/search?q=8117303F-89CD-4CB4-95CB-1702C7ACD851
Excerpt http://samples.overdrive.com/?crid=8117303f-89cd-4cb4-95cb-1702c7acd851&.epub-sample.overdrive.com

Format:

Books

Publication Date

2015

Available: Copies:

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Library: 1:VGPTA

Access Level

Author

Independent Institute of Education. Design School Southern Africa.

(96)

Independent Institute of Education. Vega School of Brand Leadership.

(46)

Maritz, C. J. (C. Janse)

(25)

Affinity Advertising and Publishing.

(11)

Ching, Francis D. K., 1943-

(8)

Museum of Modern Art (New York, N.Y.)

(8)

Asensio Cerver, Francisco.

(7)

(7)

Langford, Michael, 1933-

(7)

(7)

Du Plooy-Cilliers, F. (Franzél)

(6)

Hedgecoe, John.

(6)

Kotler, Philip, author.

(6)

Lucie-Smith, Edward.

(6)

(5)

Ambrose, Gavin, author.

(5)

(5)

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

The Independent Institute of Education (Vega School)

(5)

Wilhide, Elizabeth.

(5)

Bradbury, Dominic.

(4)

Burke, Rory, 1952-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Freeman, Michael, 1945-

(4)

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lindström, Martin, 1970-

(4)

Moodley, Shalina.

(4)

Onstott, Scott, author.

(4)

Quirk eMarketing (Firm)

(4)

Schultz, Frances.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Taschen, Angelika.

(4)

Williams, Richard, 1933-2019, author.

(4)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Bridgeman Art Library.

(3)

Busselle, Michael.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Cartier-Bresson, Henri, 1908-2004.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

Fiell, Charlotte.

(3)

Gilliatt, Mary.

(3)

Gladwell, Malcolm, 1963-

(3)

Grant, John, 1949-

(3)

Grosenick, Uta.

(3)

Harris, Paul, 1971-

(3)

Heller, Steven.

(3)

Hicks, Roger, 1950-

(3)

International Center of Photography.

(3)

Keller, Kevin Lane, 1956-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Meggs, Philip B.

(3)

(3)

Nakamichi, Tomoko.

(3)

Newhall, Beaumont, 1908-1993.

(3)

(3)

Percy, Larry, author.

(3)

Robbins, Stephen P., 1943-

(3)

Rudansky-Kloppers, Sharon.

(3)

South African Bureau of Standards. Design Institute.

(3)

(3)

Van Leeuwen, Theo, 1947-

(3)

Van Zandt, Eleanor.

(3)

Venter, Peet, 1964-

(3)

Wegner, Trevor.

(3)

Aaker, David A.

(2)

Adams, Ansel, 1902-1984.

(2)

Advertising Media Association of South Africa.

(2)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton Hoffman Associates.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Bahamón, Alejandro.

(2)

Baker, Wendy, 1938-

(2)

Ballen, Roger, 1950-

(2)

(2)

Barker, Rachel, 1958-

(2)

Barry, R. (Robin)

(2)

Bavister, Steve.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

Bestley, Russell.

(2)

Bezuidenhout, Rose-Marié.

(2)

Binggeli, Corky.

(2)

(2)

(2)

(2)

(2)

Brown, Richard, 1971-

(2)

Calvert, Sheena.

(2)

Carter, David E.

(2)

(2)

(2)

Clements, James P.

(2)

(2)

Conran, Sebastian.

(2)

Cottrell, Stella.

(2)

Cunningham, Nicole author.

(2)

(2)

Daly, Tim, 1964-

(2)

(2)

De Bono, Edward, 1933-

(2)

De La Haye, Amy.

(2)

Denzin, Norman K.

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Doordan, Dennis P.

(2)

Drewniany, Bonnie L.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Escher, M. C. (Maurits Cornelis), 1898-1972.

(2)

Evamy, Michael.

(2)

Ewing, William A.

(2)

(2)

Felton, George, 1947-

(2)

(2)

Fielding, M. L. (Michael L.), author.

(2)

Fiell, Charlotte, 1965-

(2)

Fourie, Pieter J. (Pieter Jacobus), 1950-

(2)

(2)

(2)

(2)

(2)

Gardner, Helen, 1878-1946.

(2)

Gido, Jack, 1945-

(2)

Glanfield, Colin.

(2)

(2)

Gombrich, E. H. (Ernst Hans), 1909-2001.

(2)

(2)

Grant, Robert M., 1948- author.

(2)

(2)

Grobbelaar, André.

(2)

Gössel, Peter, 1956-

(2)

(2)

Hall, Stuart, 1932-2014.

(2)

Harris, Paul, 1971- author.

(2)

Hathorn, Tobias.

(2)

Higson-Smith, Craig, 1969-

(2)

Hilliard, Elizabeth, 1960-

(2)

Holden, Kritina.

(2)

Howell, Alexander-Ross.

(2)

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Joseph-Armstrong, Helen.

(2)

Juroszek, Steven P.

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

(2)

Kliczkowski, Sol.

(2)

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lauer, David A.

(2)

Laver, James, 1899-1975.

(2)

(2)

Leibovitz, Annie, 1949-

(2)

Leuthäuser, Gabriele, 1950-

(2)

Lidwell, William.

(2)

Lincoln, Yvonna S.

(2)

London, Barbara, 1936-

(2)

Louw, Lynette, editor.

(2)

(2)

(2)

Luscombe-Whyte, Mark.

(2)

Maivald, James J.

(2)

Maree, Kobus, 1951-

(2)

Marinovich, Greg.

(2)

Mathews, Pieter J.

(2)

Format

(1780)

(141)

Electronic Resources

(28)

(17)

(13)

Projected graphic

(4)

Visual Materials

(3)

(2)

Continuing Resources

(1)

Item Category 1

Material Type

Language

(1874)

(24)

(22)

(13)

(10)

(6)

Multiple languages

(2)

(1)

(1)

(1)

(1)

(1)

Shelf Location

Publication Date

Subject

(60)

Interior decoration.

(58)

(48)

Branding (Marketing)

(41)

(35)

(34)

Pictorial works.

(34)

Photography, Artistic.

(32)

(32)

Graphic design (Typography)

(29)

Commercial art.

(27)

Brand name products.

(25)

Photography -- Digital techniques.

(25)

Accounting -- Textbooks.

(24)

(24)

(23)

Handbooks and manuals.

(23)

Strategic planning.

(23)

Computer graphics.

(22)

Fashion design.

(21)

Portrait photography.

(21)

(20)

Internet marketing.

(20)

(19)

Creative ability in business.

(18)

Brand name products -- Management.

(17)

Criticism, interpretation, etc.

(17)

Drawing -- Technique.

(17)

(16)

(16)

Web sites -- Design.

(16)

(15)

Creative thinking.

(15)

Photography -- Lighting.

(15)

Communication in marketing.

(13)

Computer games -- Design.

(13)

Entrepreneurship.

(13)

Social sciences -- Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

(12)

(11)

(11)

Brand name products -- South Africa.

(11)

House furnishings.

(11)

(11)

Social sciences -- Research.

(11)

Visual communication.

(11)

Adobe Photoshop.

(10)

Architecture, Domestic.

(10)

Art, Modern -- 20th century.

(10)

Computer games -- Programming.

(10)

Creative ability.

(10)

Industrial design.

(10)

Marketing -- South Africa -- Management.

(10)

Type and type-founding.

(10)

Advertising copy.

(9)

Architecture, Modern -- 20th century.

(9)

Clothing and dress.

(9)

Computer-aided design.

(9)

Consumer behavior.

(9)

(9)

Interior architecture.

(9)

Marketing -- Management.

(9)

Photography -- Handbooks, manuals, etc.

(9)

Research -- Methodology.

(9)

Small business -- Management.

(9)

Art -- History.

(8)

(8)

Clothing trade.

(8)

(8)

(8)

Computer animation.

(8)

Dressmaking -- Pattern design.

(8)

Dressmaking -- Patterns.

(8)

Exhibition catalogs.

(8)

Image processing -- Digital techniques.

(8)

(8)

New business enterprises.

(8)

(8)

Success in business.

(8)

Video games -- Design.

(8)

(7)

Animation (Cinematography)

(7)

(7)

Communication in design.

(7)

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Human-computer interaction.

(7)

Interior decoration -- Amateurs' manuals.

(7)

(7)

(7)

Manners and customs.

(7)

(7)

(7)

Project management.

(7)

(7)

Adobe Illustrator (Computer file)

(6)

Architecture -- History.

(6)

(6)

C# (Computer program language)

(6)

Communication visuelle.

(6)

Consumers' preferences -- South Africa.

(6)

Corporations -- South Africa.

(6)

Economic development.

(6)

(6)

English language.

(6)

Fashion drawing.

(6)

Grafische vormgeving.

(6)

Interior decoration -- History -- 20th century.

(6)

(6)

(6)

Lighting, Architectural and decorative.

(6)

(6)

Marketing research.

(6)

(6)

Oral communication.

(6)

Organizational effectiveness.

(6)

Painting -- History.

(6)

(6)

Photography -- Processing.

(6)

(6)

Social sciences -- Methodology.

(6)

Three-dimensional display systems.

(6)

Trademarks -- South Africa.

(6)

(6)

Visual perception.

(6)

Written communication.

(6)

Advertising -- South Africa.

(5)

(5)

Architectural design.

(5)

Architectural drawing -- Technique.

(5)

Architecture, Modern.

(5)

(5)

Aufsatzsammlung.

(5)

(5)

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business mathematics.

(5)

Communication in management.

(5)

(5)

Consumers' preferences.

(5)

Costume design.

(5)

Decision making.

(5)

Decoration and ornament.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Fashion -- History.

(5)

Fashion merchandising.

(5)

Gebrauchsgraphik.

(5)

(5)

(5)

(5)

(5)

(5)

Marketing -- South Africa.

(5)

Mass media and culture.

(5)

(5)

Organizational behavior.

(5)

Painting -- Technique.

(5)

Personnel management -- South Africa.

(5)

Photography -- Technique.

(5)

Photography, Artistic -- Exhibitions.

(5)

Photojournalism.

(5)

Problems and exercises.

(5)

Product management.

(5)

Report writing.

(5)

Space (Architecture)

(5)

Südafrika <Staat>

(5)

Tailoring (Women's)

(5)

(5)

Visuelle Kommunikation.

(5)

(5)

3ds max (Computer file)

(4)

Academic writing.

(4)

Afrikaans language -- Dictionaries -- English.

(4)

(4)

Architecture -- United States -- History -- 20th century.

(4)

Art -- Dictionaries.

(4)

Art and society.

(4)

(4)

(4)

Art, Modern -- 20th century -- Exhibitions.

(4)

Arts graphiques.

(4)

(4)

(4)

Career development.

(4)

Cartooning -- Technique.

(4)

Cinematography -- Special effects.

(4)

Clothing and dress -- History.

(4)

Commercial art -- United States -- Marketing.

(4)

Communication in organizations.

(4)

Corporations -- Finance.

(4)

Costume -- History.

(4)

Critical thinking.

(4)

(4)

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