-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

Sales promotion -- Planning.

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

strategically use new relationship-building tools, database management systems and communication technologies to

; Strategic planning ; Managerial decision making ; Information management ; Organisation design ; Authority

planning. Organisation: who does what? Effective leadership in the classroom. Controlling classroom events

Effective communication campaigns / Rensburg, Ronel S.

International advertising : communicating across cultures / Mueller, Barbara, 1958-

-- Communication -- Managing people -- Implementation -- Multiple project coordination -- Subcontractors -- Program

Marketing -- Planning.

Production planning -- South Africa.

Data communications for business / Silver, Gerald A.