advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

strategy can have a dramatic impact on how consumers interact with that business. But even more importantly

Listening to the Consumer -- ch. 8 The Brands Show Some Interest -- ch. 9 Mobile as a Natural Progression

Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities

/ Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost

Introducing economics -- Part one. Microeconomics. -- How markets work -- How consumers behave

-- 16. A few dollars at a time: How to tap consumers for development / Philippe Douste-Blazy and Daniel

Consumers' preferences.

Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.

Consumer behavior -- Psychological aspects.

. Defective consumers and never-ending minefields -- 15. Richard Sennett on difference -- 16. From Lacan