Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

strategy can have a dramatic impact on how consumers interact with that business. But even more importantly

Listening to the Consumer -- ch. 8 The Brands Show Some Interest -- ch. 9 Mobile as a Natural Progression

Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities

consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to

management problems -- C.Consequences for efficiency -- D.Consequences for consumers -- E.Pricing at state

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Consumer profiling.

Handbook of developments in consumer behaviour / Wells, Victoria.

advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer

Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.

Consumer behavior -- Psychological aspects.