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253. 
Cover image for Essentials of investments
by 
Bodie, Zvi.
Format: 
Books
Publication Date 
2007
Excerpt: 
: Past and Prologue -- Efficient Diversification -- Capital Asset Pricing and Arbitrage Pricing Theory
Available: Copies:
254. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments
Available: Copies:
255. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
Available: Copies:
257. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship
Available: Copies:
258. 
Cover image for The marketing of sport
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports
Available: Copies:
259. 
Cover image for Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world
Available: Copies:
260. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2007
Excerpt: 
. 15. Pricing and revenue management in a supply chain -- Ch. 16. Information technology in a supply
Available: Copies:
261. 
Cover image for Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Format: 
Books
Publication Date 
2007
Excerpt: 
process -- 12. Distribution management -- 13. Merchandising and logistics -- 14. Pricing decisions -- 15
Available: Copies:
262. 
Cover image for Corporate financial management
by 
Emery, Douglas R.
Format: 
Books
Publication Date 
2007
Excerpt: 
and stocks -- Ch. 6. Risk and return : stocks -- Ch. 7. Risk and return : asset pricing models -- Ch
Available: Copies:
263. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan
Available: Copies:
264. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying
Available: Copies:
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