Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Alcohol affair : the influence of experiential marketing on purchase behaviour

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

An investigation of brand names as product names in the South African context

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?