Creative development : reading pack.

Principles of strategic thinking : reading pack.

Introduction to creative brand building communication : reading pack.

Principles of innovation : reading pack.

Branding the ordinary

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An investigation of brand names as product names in the South African context

Leveraging customer service to build brand equity

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

How the Motaung family values, built a successful sports brand